Hyperlink Heartache

Hyper-linking practices can cause more heartache in the long run for your customers and you!

• Don't send your customer to your supplier! Your customer may decide to buy directly from the vendor and you just facilitated the process through your hyperlink.
• Don't annoy your customers! Hyperlinks are unreliable and "break" all the time. If you send your customer to another site, you risk annoying them with error messages of broken links.
• Don't lead your customers in circles! Customers want to make an informed purchase with the least amount of effort. Don't move them around from website to website to find information that should readily be available on your site.

WITH miJEWELER, RETAILERS WILL:

• Insulate customers from buying directly from the suppliers. This ensures that the retailer gets the sale, not the supplier!
• Include choice suppliers only. Retailers can list as many or as few suppliers' products as they like in their own dynamic
  online database.
• Protect the website. Retailers won't have to worry about unnecessarily having to maintain broken hyperlinks because
  miJEWELER eliminates the need for hyperlinks.
• Keep customers happy. Don't shuffle precious customers from one website to another or make them hunt for the products
  and information they need. With miJEWELER, retailers can include, on their websites, all the information their customers will ever need.